Hello reader! You’re getting this email because you’re a valued subscriber of The Jiffy’s free newsletter (aka The Jiff-Free tier).

I’m reaching out to you because we’re kicking off The Jiffy’s September subscriber drive, and I’d love for you to be part of it.

I don’t know if you’ve noticed, but corporate media is having a hard time. Maybe it’s because hedge fund operators don’t find value in a fully-functioning newsroom so they sell their holdings off for parts, or maybe it’s because billionaire-owners want to have a bit too much control over what The Washington Post publishes.

The thing about The Jiffy is that it’s not owned by Jeff Bezos, it’s owned by me, someone who couldn’t possibly be further from billionaire status. I’m totally independent, and it’s expensive to produce the documentary videos and podcast episodes that I publish. But I think it’s important to share these stories about this community, about the incredible histories and people living the rural life in the Hudson Valley, Berkshires, and other non-Manhattan places.

And I need your help to keep this thing going!

Here’s my Upgrade Pitch and why your help matters:

When you upgrade to J’Fay Supreme, you’re not just getting extra perks — like the new “Leaf Watch Field Guide” and premium stories — you’re keeping this whole project alive. Every subscription covers gas for the many miles I drive upstate and down, the costs for all the editing software and subscriptions it takes to produce these pieces, and the ability to say “no thanks” to billionaire influence. The more of you who join, the more I can keep publishing the weird, wonderful, very specific stories you actually want to experience.

It’s not The Jeffy. It’s The Jiffy.

Thank you!

James